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Google announces a significant algorithm change. Is your website ready?

The way we interact with the web is always changing. In recent years, the importance of mobile-friendly and responsive websites has grown dramatically as the mobile web has been adopted around the world with easier access, decreasing prices, and faster devices.

Recent statistics on mobile usage and adoption show that we are now past the mobile tipping point. A recent report from comScore shows that the number of global mobile users has now surpassed desktop usage.

April 21, 2015 Website Ranking Change

PeaceWorks, like most web development shops, has recommended responsive design for mobile devices for some time now, but on April 21, 2015, Google will be taking it a step further by adding mobile-friendliness as a ranking signal in their search algorithm.
In a recent blog post, Google stated:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So what does this mean for you?

If you have been hesitating to make the move toward a mobile-friendly site, now may be the time to consider the upgrade. In the past, you would receive a slight ranking boost from having your site optimized for mobility.  Google, with this major algorithm change, will now be looking to provide the best user experience to mobile users by actively prioritizing mobile-friendly sites in the search rankings.

The goal with this change (and with any website) is to provide the best user experience to visitors regardless of which device they are using. Google will be looking for adjustments that include whether fonts scale for easier reading on smaller screens, if touch elements and buttons are easy to use, and if pages load quickly on mobile devices. Other considerations include how a page re-directs to the mobile version of a site and how easily Google can crawl the content of the site.

How to test if your site is mobile-friendly

Google has provided a Mobile-Friendly Test  that you can use to see if your site is ready.

If you have any questions about your website, or if this new announcement is inspiring you to make some updates, PeaceWorks will be more than happy to assist you.
 

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